Bitterroot Reels

cover

spread1-2

spread2

Brochure

Publication

Photoshop, Illustrator, and Photography

A fly fishing company that is focused on quality products at an affordable price. The logo features a stylized ‘B’ that is akin to the fly fishing casting loop but maintains readability and practical aspects (such as being printed on rods and reels). The brochure is meant to portray the subtle nuances of the outdoors to bring forward a nostalgia associated with their products.